KDP sales diagnosis

A book 'not selling' is usually a book not visible. Here is the 7-point check that finds which one.

Every week authors post the same question: 'My book is out and nothing is happening.' The answer is rarely luck — it is one of seven checkable gaps, and every one of them is free to score.

Checked:

Seven checkable gaps, seven free checksSample quality beats marketing spendThe diagnosis takes under an hour

The seven gaps, in order of frequency

From analyzing hundreds of KDP community threads, the same seven gaps appear again and again: an invisible listing (category/subcategory misses the buyer), a broken sample (format errors on phone), a weak first page (cover/title), thin metadata, no launch traffic, no genuinely good reason to click, and — most painfully — a book that simply has no place to be discovered.

The 7-point diagnosis
CheckFree toolFails when
Cover legibilitykdp-cover-calculatorTitle unreadable at 100px
EPUB integrityepub-validatorChapters break on mobile
Metadatakdp-metadata-checklistCategories or keywords miss readers
Listing killerkdp-listing-helperDescription deletes the hook
Rejection signalskdp-failed-manuscript-uploadUpload errors or lazy placeholder
Launch mechanicslaunch-diagnoserNo timeline, no review ask
Pricing sanitykdp-royalty-calculatorPrice vs length mismatch

What to do with the score

Run the checks in order, fix the first three positives, and the result is a listing that can be found. The launch diagnoser then scores the remaining four and gives a 30-day plan you can execute without a budget.

The most common 'nothing is happening' book we see has all seven gaps — because nobody ran a single check before publishing. The fix is not more ads; the fix is the checklist.

  • Fix format and metadata first — they gate everything
  • Then sample and cover — they earn the click
  • Then launch mechanics — they convert the traffic

FAQ

Frequently asked questions

How long until a new book sells?

For a first novel with no list, the honest window is months, not weeks. The checks above decide whether the months have a reachable ceiling or none at all.

Should I buy ads first or fix the listing first?

Fix the listing first. Ads multiply whatever exists — a broken listing converts ad spend into a lesson, not sales.

Is it my book's quality, not visibility?

Sometimes. But visibility is checkable and quality is not — run the seven checks, eliminate the checkable causes, and whatever remains is the honest quality question.

Can KENP explain where my sales went?

Yes — page reads are a separate earnings stream and a signal of reader engagement. The KENP guide explains the math and where the money actually comes from.

Score your book in one pass.

Run the free diagnosis tools first: cover, EPUB, metadata, listing — then get a 30-day plan from the launch diagnoser.

Diagnose my launch