Author website guide

Your author website needs four things, and none of them is a blog you will abandon in March.

Writing advice communities answer this question the same way every month: the website is a storefront with proof, not a museum. Four sections, one checkout path, one rule.

Checked:

Homepage: book + one clear goalAbout: credibility we can checkContact: real and simpleSkip: abandoned blog or essays

The four sections that move books

A book page with a real sample, an about page that shows the author behind the book (not a logo), a contact link a prisoner could use, and a single primary goal on the homepage. Every other page you plan before launch has a much lower return.

If the first novel is not out yet, publish the website with a free tool page or pre-order details instead of an empty blog. Community reports consistently rank 'website with zero content' as one of the top small-author regrets.

  • One primary CTA per page — never three
  • Sample chapters beat marketing copy
  • Book covers and metadata consistent with the listing

FAQ

Frequently asked questions

Do I need a website for KDP?

Not required, but it is the only channel you fully own. Start minimal: homepage + book page + about + contact can be done in a weekend.

What should my book page contain?

The cover, a real excerpt, format availability, and the link to the marketplace listing. Community wisdom: a printable sample beats fluff — so validate the EPUB first, then link the sample.

Should I blog on my author site?

Only if you enjoy it. For most, a few evergreen guides that answer the questions readers ask (like the ones in this directory) bring more traffic than a posts schedule.

Is a free tool page useful on an author site?

Yes — free tools are the most common way small publishing sites earn authority and links. The free publishing tools hub is a ready-made, well-tested collection.

Link a book worth the click.

Run the free publishing checks and build the website around a listing that closes the deal.

See the free tools